TO THAT LONESOME CHILD

The Implicit Association Test (IAT) is an experimental method within social psychology designed to measure the strength of automatic association between mental representations of objects (concepts) in memory. The IAT requires the rapid categorization of various stimulus objects, such that easier pairings (and faster responses) are interpreted as being more strongly associated in memory than more difficult pairings (slower responses).

The IAT is a tool in the development of theories of implicit social cognition, a body of results that suggest that many cognitive processes that affect behavior are unconscious in nature and are inaccessible to observation by the actor. These implicit processes affect perception, influence behavior, and color interpretation of past events. The IAT has been profiled in major media outlets (e.g. in the Washington Post) and in the popular book Blink, where it was suggested that one could score better on the implicit racism test by visualizing respected black leaders such as Nelson Mandela. The most prominent implicit association test is one that measures bias on race. Other popular tests look at gender and age bias.

A recent meta-analysis has suggested that the IAT is a better predictor of some forms of behavior (e.g. discrimination) than traditional 'explicit' self-report methods, but there are some questions as to the fitness of the explicit measures used in the studies reviewed by this meta-analysis (e.g., "feeling thermometers; see Theory of reasoned action), and this analysis omitted published studies that should have been included. Two recent re-analyses in Journal of Applied Psychology and General Internal Medicine also call into question conclusions in some of the studies summarized. The IAT has been used to measure attitudes toward objects in the environment, self-esteem, self-identity, and stereotypes. In applied settings, the IAT has been used in marketing and industrial psychology.

From Wikipedia.

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